Direct Window Co Celebrates 30 Years of Success

Direct Window Co is celebrating 30 years in business, alongside more than two decades of what it says is “innovation, growth and collaboration” with Eurocell.

Since forming the partnership in 2002, Direct Window Co has reportedly built its supply chain rooted in reliability, innovation, and shared ambition.

From humble beginnings in 1995 with just £46 in the bank and an 800ft² factory, Direct Window Co produced one window and one door in its first week.

Today, the company operates across 14 industrial units and supplies high-performing, energy-efficient products nationwide via Eurocell’s branch network.

Tony Morrison, Head of National Key Accounts at Eurocell, said: “Direct Window Co’s success is a testament to what long-term partnerships can achieve. Their dedication to innovation and quality aligns perfectly with Eurocell’s values. We’re proud to have supported them for over 20 years – and we’re excited for what’s next.”

Direct Window Co says it has consistently been ahead of the curve when it comes to product development and sustainability. Milestones over the last two decades include:

• 2004: Among the first UK companies to launch BFRC-certified C-rated energy-efficient windows
• 2007: Introduced an A-rated window system with zero heat loss
• 2010: Developed A+4 rated windows, significantly cutting homeowner energy bills
• 2011: Became the first Eurocell fabricator to join its Post-Consumer Recycling Initiative
• 2017–2019: Delivered A+10 and A+12 window systems
• 2021–2023: Launched eco garden rooms, integral blinds, and next-gen conservatory systems
• 2024: Released the Modus “A++22 Evolution” triple-glazed window using Neovyn – a low-carbon PVC resin
• 2025: Collaborating with Eurocell on aluminium innovation, including the new Iconiq lantern and wider aluminium product suite following Eurocell’s latest acquisition

Direct Window Co says its expansion has been fuelled by bold decision-making and a commitment to continual investment in both operations and customer experience. In 2005, the company undertook a major transformation with a multi-million-pound investment in robotic manufacturing, significantly boosting efficiency and product consistency.

This was accompanied by a 16,000ft² factory extension, laying the groundwork for future scale. Recognising the importance of customer engagement, Direct Window Co went on to open Blackpool’s first major window and door showroom in 2006, giving homeowners the opportunity to explore products in person.

This focus on customer experience continued with the launch of a second showroom in Preston in 2019, is said to have further cemented its reputation as a trusted, customer-first manufacturer.

Throughout, Eurocell has provided the technical expertise, supply chain support, and innovation to enable Direct Window Co’s continued growth.

Craig Goss, Owner of Direct Window Co, added: “We’ve come a long way from those early days – no racks, no kettle – just hard work and ambition. Eurocell has been a key part of our journey, helping us scale, innovate, and keep our promises to customers. We’re proud of what we’ve built together.”

To mark the 30-year milestone and 23-year partnership, the two businesses will come together to reflect, celebrate, and explore future opportunities. With sustainability, performance, and customer experience at the heart of both companies, the next chapter is set to be just as impactful.

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