PiGs Half Year Report: A People-Centric Approach

By: George Lewis / 14 August 2025 /

The first half of 2025 has been a landmark period for PiGs, marking an unprecedented surge in success, engagement, and industry influence. The report below delves into the key achievements and strategic initiatives that have propelled PiGs to the forefront of the glazing industry.

Strategic Partnerships and Expanding Reach

PiGs has formed a significant partnership with WindowBASE since January, which has greatly expanded its reach and influence. This collaboration has allowed PiGs to enhance its visibility and impact in the industry.

Engaging and Exclusive Content

A standout feature of PiGs’ success is its people-centric approach. Over 50% of the content is exclusive, spotlighting the individuals who are shaping the glazing industry. This focus on unique and engaging content has resonated well with their audience.

Impressive Newsletter Metrics

The fortnightly STY News has become a vital resource for industry professionals, reaching 12,500 subscribers with impressive open rates of 30% and click-through rates between 6-8%. These metrics underscore the newsletter’s value and relevance.

LinkedIn and Podcast Leadership

PiGs’ dominance on LinkedIn is evident, with an addition of 821 new followers and 3,839 engagements in the first half of 2025, outpacing its competitors. Additionally, “Two PiGs in a Pod” remains the sole regular industry podcast, reinforcing PiGs’ position as a thought leader.

Highlights from 2025 Events and News

It has been hard to choose just a select few highlights in 2025, but Editor George Lewis, and Sty Master Sarah Ball, both provide their top picks below.

George’s Top Picks

PiGs London Boat Party: Bringing an event back to London was a major success, drawing significant attendance and engagement.
Exclusive Video Content at the FIT Show: PiGs created unique video content, further enhancing its industry presence.
Breaking News Coverage: Updates on GGF and Joinery Network kept the audience informed with the latest developments.

Sarah’s Top Picks

FIT Show Presence: PiGs collaborated with GGF for its largest-ever presence at the FIT Show, marking a significant milestone.
Chris Hall’s Celebration: Encouraging Chris Hall from GAP on the podcast to celebrate his 20-year milestone.

Commitment to Free and Valuable Content

PiGs remains dedicated to providing free events and news, solidifying its reputation as a trusted resource and community hub for glazing industry professionals. This commitment has fostered a loyal and engaged audience.

In summary, the first half of 2025 has been a period of remarkable growth for PiGs. Through strategic partnerships, engaging content, and a focus on community, PiGs has established itself as a leading force in the glazing industry. As it continues to innovate and expand, PiGs is poised for continued success and influence.

For more information about PiGs, visit: What we do – PiGs