FIT Show and Women in Fenestration: Michelle Wright

By: George Lewis / 7 May 2026 /

As part of its ‘Give to Gain’ spotlight on Women in Fenestration, organisers of the FIT Show, pose the questions to Michelle Wright, Marketing Partner and Strategic Lead at DoBetter.

Q: Job title, company, and how long you’ve been in fenestration

Marketing Partner, Strategic Lead, DoBetter
Time in Fenestration: Over 10 years.

Q: What do you love most about working in the sector?

100% the people. It is a relationship led industry where you can genuinely make an impact. You are not just delivering activity, you are shaping how businesses grow, how they present themselves, and how they build trust with their customers.

What makes that possible is the people behind it. When you genuinely care about the outcome, it creates the opportunity to lead, not just follow.

Q: What has the fenestration industry given you that you did not expect?

An unexpected slightly geeky interest in windows and doors that I did not see coming, and that’s because you cannot help but get drawn in by all the passion. I love the huge role great marketing plays at the heart of it, it’s so influential and everyone recognises that.

Most importantly, it has given me a network of people who have become great friends. Their support, particularly over the past few months has meant more than they probably realise. That sense of community is something I did not expect when coming into double glazing, but it is honestly one of the most valuable things the industry has given me.

Q: Who has “given to gain” for you – a woman who opened doors or shared opportunities?

I would struggle to name just one, as I have been incredibly fortunate to have so many women support me along the way.

If I were to highlight a few, Sarah Ball, Lauren Edwards, Kath Swinglehurst, Karen Lund, Sam Nukey, Sally Gingell, Clare White, Sat Dhillon, Donna Crockatt and Nickie West all amazing women who have had a real impact on my journey.

Q: How do you plan to “give to gain” over the coming months?

I have always been a strong advocate for bringing fresh talent into both marketing and the wider industry. That comes through mentoring, sharing knowledge openly, and ensuring people have visibility for the work they are doing.

That will remain a clear focus as I establish my new venture, where I am actively working with young people to help shape their future. At the same time, through DoBetter, I want to continue raising the standard of marketing across the industry so businesses can grow in the right way.