Business Pilot announces Cassie Watters appointment

Business Pilot is accelerating its growth ambitions across the North with the appointment of Cassie Watters as Business Development Manager.

The appointment is said to mark another step in the specialist CRM and business management software provider’s expansion strategy, strengthening its presence across the region and creating new opportunities to connect with installation businesses.

Based in the North West, Cassie brings extensive commercial experience, a strong industry network and a proven passion for developing relationships and driving business growth.

Having built an established career across the fenestration and home improvement sectors, she reportedly brings valuable first-hand understanding of the challenges facing installers, fabricators and growing businesses.

Cassie commented: “I’ve spent much of my career building relationships with some incredible people across this industry, and one thing I’ve learnt is that being busy doesn’t always mean being profitable.

“I’ve seen fantastic businesses working incredibly hard to grow, but often held back by disconnected systems, time-consuming processes and a lack of visibility behind the scenes.

“That’s what excited me about Business Pilot. It’s built by installers, for installers, and offers something that can genuinely change how businesses operate.

“For me, this isn’t about moving into software. It’s about taking everything I’ve learnt in an industry I love and using it to make a real difference.”

She added: “Being based in the North, I’m particularly excited to help strengthen Business Pilot’s presence across the region. I’ve already got some fantastic relationships here, and I can’t wait to build on them.

“Anyone who knows me knows I bring plenty of energy, enthusiasm and determination. I’m looking forward to getting out there, reconnecting with familiar faces and showing more businesses what’s possible.”

Business Pilot connects sales, operations, installations and business performance within one integrated platform, helping installation companies work smarter and grow more profitably.

Cassie’s appointment reflects the company’s continued investment in regional growth, industry expertise and stronger customer relationships.

To speak with Cassie, please email: cassie.watters@businesspilot.co.uk, or by phone: 07711 187871

Or for more information about Business Pilot, visit: www.businesspilot.co.uk