Keystone releases latest Consumer Fenestration Trends Report

Keystone Market Research has announced the launch of its latest UK Consumer Fenestration Trends Report, delivering fresh insight into homeowner preferences, priorities and spending intentions – with a special focus on consumers actively in the market for windows, doors and roof-glazing products.

Understanding decision-making

This edition is said to place particular emphasis on understanding how decision-making changes at point of purchase, comparing overall homeowner attitudes with those currently planning projects. The findings provide valuable guidance on where demand is most resilient, how budgets are shifting and which products are best positioned to convert in 2026, despite ongoing economic uncertainty.

The report has once again been made possible through the continued support of last year’s sponsors – Endurance Doors, Epwin Window Systems, the GGF, Liniar, and VEKA – and Keystone was delighted to welcome Business Pilot as an additional sponsor for this year’s research programme.

The collective backing reportedly enables Keystone to make this research freely available to sponsor customers, ensuring actionable consumer insight reaches businesses across the fenestration supply chain.

Another tough year for fenestration

Charlotte Hawkes, Director of Keystone Market Research, commented: “We’re forecasting that the year ahead is likely to be another tough one for fenestration, but with definite areas of opportunity. This latest report gives the industry a clear picture of what really matters to homeowners who are ready to buy now – not just those browsing or planning for the future.

“We’re extremely grateful to our returning sponsors and to Business Pilot for joining us this year, as their support allows us to continue delivering independent, consumer-focused insight at a time when clarity and confidence for the market are crucial.”

Webinar series

Alongside the report launch, Keystone has announced a new webinar update series, exclusive to sponsors, sponsor’s customers and annual subscribers.

Each webinar will walk attendees through the key findings from the latest report, explore what they mean for the market and provide an opportunity for live questions and feedback to help shape the future development of the research. The webinar for this latest report will take place at 10am on 11 March.

Keystone explained that if you aren’t a customer of one of the report sponsors, annual subscriptions are now open for purchase, providing access to all consumer reports released throughout the year.

For more information on the latest Consumer Fenestration Trends Report, webinar access, sponsorship opportunities, or annual subscriptions, visit www.keystonemr.co.uk.