Universal Trade Frames Strengthens Sales Team

Shropshire-based fabricator, Universal Trade Frames, has strengthened its sales force with a series of key appointments, including the arrival of John Samuels as Head of External Sales.

With a long-standing background as product expert at Masterframe and exceptional expertise in the timber alternative PVC-U market, John is said to brings decades of product knowledge, technical insight, and industry connections to the business.

His appointment reportedly marks a major step in cementing Universal’s position in the South East, reinforcing the fabricator’s commitment to full regional coverage and installer support.

“John’s a fantastic addition to the team,” said Richard Hammond, Sales Director at Universal Trade Frames. “He knows the Residence Collection inside out, has incredible knowledge of the timber-style sector, and genuinely understands what matters to our customers.

“Building a strong sales team isn’t just about hiring people; it’s about hiring the right people who align with your culture and customer-first values.”

Joining John in the field sales team is Henry Dowd, a dynamic new external sales prospect whose energy and enthusiasm have already made an impact. Henry has 4 years of retail window experience so connects with our customers on a different level. Together, they represent a powerful one-two in the field, combining proven expertise with fresh thinking.

Behind the scenes, the appointment of Charmaign Anderson completes the loop in internal sales and admin support, ensuring that customer enquiries, order updates and service communications run smoothly from end to end.

“This is all part of our customer centric strategy,” Richard added. “We’re investing in people who can give our customers the attention, product knowledge, and local support they deserve, from first enquiry to final delivery.

“With John, Henry and Charmaign in place, we’re now in a fantastic position to grow, respond faster, and keep doing what we do best: helping installers win work and stay ahead.”

The build of a “supercharged” sales team follows on from Universal’s recent manufacturing investments, including the launch of HeritageWeld, its exclusive solution for Residence Collection fabrication with a 0.1mm tolerance and its 98% OTIF service rate.

For more information about Universal Trade Frames, visit www.utfl.co.uk