Glazpartner Initiative Expands with Affordable Windows Systems

By: George Lewis / 30 July 2025 /

Affordable Windows joins Glazpartner initiative

Glazpart has announced that Affordable Window Systems, including Timberlook, has become a Glazpartner.

The Glazpartner initiative set up to increase customer collaboration, find product solutions and deliver reciprocal marketing benefits.

A family affair

Affordable Window Systems was founded in 1993 as a family owned business in Blackpool, where the central manufacturing facility still operates along with company offices to deliver customer service, account management, and trade support.

Within a few years, Affordable Window Systems has reportedly built a reputation for quality, reliability, and customer-first service. Responding to growing local demand, the company later launched 21st Century Windows, a sister company offering a one-stop shop for installers, which included a fully stocked trade counter. Since its first branch opened in the early 2000s, 21st Century Windows has expanded to five locations across the North West of England — and even a little beyond.

As customer needs evolved, so did the company’s product offering. Another sister company, Affordable Aluminium Systems, soon followed, providing aluminium systems to the trade, including the exciting innovation of bifold doors (to name but a few). In more recent years, they introduced heritage flush sash PVC-U windows to their offering — a move that proved to be a key turning point in product innovation.

Recognising the importance of brand presence, Timberlook launched as Affordable’s in-house flush sash brand, one of the first in the industry to actively market directly to homeowners and generate leads for trade customers.

In more recent years, building on the success of Timberlook, the company recently introduced Decorio, its premium heritage aluminium brand inspired by the surge in popularity for steel glazing.

A continued relationship

On becoming a Glazpartner, Amelia Gaughan, Head of Marketing for Affordable Windows Group commented: “We are pleased to become Glazpartners and continue our strong working relationship with Glazpart.

Trickle vents may appear to be minor details to some, but they often make or break a sale. That’s why we value our partnership with Glazpart and choose their Link Vent product — it looks great, complies to current building regulations, and gives our installers absolute confidence on the job. The option of a woodgrain foiled finish is also a game changer, allowing the vents to blend seamlessly with the window profiles.”

On Affordable Windows Systems joining Glazpartners, Dean Bradley, Glazpart Sales Director commented: “We are delighted that Affordable Windows including Timberlook has become a Glazpartner.

“They are one of the leading companies in our industry and we look forward to closer collaboration in the future. In the meantime, we will continue to promote Affordable Window Systems as a Glazpartner at events, in our publications, in the trade media and online on our website and social media channels. Glazpartners is for companies who are doing the job right and value reliable supplier partnerships.”

Launched at FIT Show 2023, Glazpartners has had 60 companies joining since May 2023 and all 60 being promoted at FIT Show 2025 . The initiative has enjoyed record PR coverage, numerous award nominations with ultimate recognition at The Installer Awards in March 2024, when Glazpartners won “Best Customer Support Programme”.