Window Ware appoints new Business Support Manager

Window Ware has announced the appointment of Lauren Kitson as the new Business Support Manager, with a special focus on vertical sliding window hardware.

With a deep-rooted expertise in vertical sliding window products, Lauren will play a pivotal role in supporting the company’s growing vertical sliding hardware provision, which now includes Yale Vertex decorative and functional hardware, as well as class-leading, custom-manufactured Caldwell balances.

Lauren in fact joined the company at the start of July but has spent the last few months getting to know the company and its customers, powering up support and bringing the team up to speed ready to hit the ground running for the official launch of Window Ware’s expanded vertical sliding hardware solution this September.

Through careful preparation and investment in a robust pre-launch infrastructure, Window Ware is confident that fabricators will receive top-notch sales support, guidance, and efficient order processing for custom products like the pre-tensioned vertical sliding balances.

With two decades of experience in selling and supporting vertical sliding hardware at Caldwell and Assa Abloy, Lauren brings a wealth of expertise to her new role. Her in-depth understanding of the products, coupled with the strong relationships and trust she’s already built with specialist fabricators, will help ensure customers have the knowledge and support they need to succeed. Lauren’s commitment to providing exceptional customer service and her proven ability to deliver tailored solutions make her a valuable addition to the team and will help to deliver even greater value to customers.

Lauren will collaborate closely with Rich Fraser, Window Ware’s Business and Development Manager for Aluminium and Commercial, to help manage the sales process from quote to customer satisfaction. This will enable Window Ware to deliver fast response times, accurate quotes, and high levels of expert support to vertical sliding window fabricators.

Rich explained: “The welcome arrival of Lauren and the expansion of our vertical sliding hardware range marks the culmination of a growth plan that began over three years ago with the launch of Yale Vertex decorative hardware in July 2021.”

He added: “Today, we can provide customers with a full-works, top-tier vertical sliding solution, encompassing everything from essential components like pivot bars, tilt restrictors and balances which enable the windows to operate effortlessly, to authentic-looking decorative hardware that always looks the part. Our products are backed by expert support, superior service, and streamlined order processing, ensuring a seamless experience for specialist fabricators. With Lauren’s knowledge and the strength of our partnership with Yale, we’re confident in our ability to deliver exceptional value and performance to our customers.’”

Lauren agreed, saying: “I’m thrilled to join Window Ware and contribute to their growing vertical sliding hardware offering. With my experience and passion for this industry, I’m excited to work closely with our customers to help them achieve their goals and succeed in the market.”

Window Ware: The UK’s Leading Fenestration Distributor