Soudal returns to FIT Show for 2027 event

Soudal, the largest independent European manufacturer of sealants, adhesives and polyurethane foams, is returning to FIT Show 2027 with an expanded programme of product launches, installer training, and hands-on demonstrations.

The company will exhibit at FIT Show at the NEC Birmingham from 18 – 20 May 2027, building on the strong response to its previous appearance at the UK’s dedicated event for the window, door, glass, hardware, and roofing industries.

Soudal’s return will place a renewed focus on supporting installers, fabricators, and window manufacturers.

Installers can expect to see live demonstrations of the latest products and technologies used for perimeter sealing around window and door installations, as well as exclusive access to specialist SWS (Soudal Window System) training sessions and guidance on selecting the best product for any application.

A main feature of the stand will be Soudal’s new Installer Network and SWS Certified Installer training.

The business is developing a collaborative installer training programme, hosted at the Soudal Academy, with its technical team delivering sessions focusing on product differentiation, application best practice and how to make informed specification decisions.

Soudal is also planning to return to the show’s popular Installer Demo Zone, following extremely positive feedback from its previous participation.

Further details of live demonstrations, on-stand promotions, sampling, and giveaways will be announced nearer to the event.

Paul Naish, Commercial Director Professional & Industry at Soudal, said: “FIT Show gives us a valuable opportunity to meet the people who specify, install, and rely on our products every day.

“Our focus for 2027 is to build on that momentum – bringing new products to market, expanding our certified installer training, and helping professionals choose the right sealant or adhesive for the job with confidence.

“We had excellent feedback from our last appearance, particularly around our location, technical support, and demo activity.

“FIT Show 2027 is the right platform to take that further, strengthen our installer community and show how Soudal can support the fenestration sector from specification through to installation.”

FIT Show Event Director, Nickie West added: “It’s great to welcome Soudal back to FIT Show in 2027.

“The team received excellent feedback from visitors last time, particularly for its technical expertise, demonstrations, and commitment to installer training.

“Soudal’s plans for the next show align closely with what our audience values: practical support, product innovation, and opportunities to learn from industry experts.

“With new products, an expanded training offer and a return to the Installer Demo Zone, Soudal will be a fantastic addition to the 2027 event.

“We look forward to helping the team build on its strong presence and connect with even more installers, fabricators, and manufacturers across the fenestration industry.”

FIT Show 2027 takes place at the NEC Birmingham from 18 – 20 May 2027.

For more information about Soudal, visit: Home UK | Soudal

Or for more information about FIT Show, visit: FIT Show 2027 | 18 – 20 May | NEC, Birmingham