PROSPECTManager receives an unexpected White House visit

UK building materials data specialist, and the PiGs data and market insights provider, PROSPECTManager, received an unexpected, high-profile visitor last month (just after midday on the 28 January) – from the White House no less!

While President Donald J. Trump may not have personally knocked on the front door of the office, a member of his entourage did indeed visit the PROSPECTManager.co.uk data portal. The portal hosts a family of prospecting databases spanning UK building materials, specification, building, and home improvement markets.

After verifying that the visitor was indeed from that White House, and no other – the PROSPECTManager team indulged in some head scratching and light-hearted banter as to what might have caught his, or their, attention.

Scott Dodgson, Commercial Director at PROSPECTManager, speculated: “Maybe The Don mistook the website’s strapline – ‘Find new customers here’ for ‘Find new voters here’? Or possibly, he was looking for a proven, high-end, builder? Or a fabricator or installer of windows and doors? Given the historic East Wing of the White House has recently been demolished to make way for a glitzy new super-extension, who knows?!”

He added: “If so, he’d visited the right website – Builder+ImproverBASE and WindowBASE databases enable us to target precisely those audiences; along with specifiers, architects (SpecifierBASE) and builders’ merchants (StockistBASE).”

It remains unclear whether the visit was simply a case of ‘fat fingers’, or global web traffic landing in an unexpected place.

“It’s not every day you see the White House appear in your website analytics”, Scott went on to say. “We await the enquiry email to find out more!”

PROSPECTManager data is employed widely across the building materials sector to support precisely targeted sales and marketing campaigns, helping companies acquire new customers, driving their growth.

If you’d like to chat through how PROSPECTManager could support your sales and marketing activity – email Scott Dodgson, Commercial Director at scott@mra-data.co.uk or connect on LinkedIn to find out more.

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