Nix Collective shares pride of sponsorship of Sheffield Steelers

Nix Collective has been announced as an official shirt sponsor for the Sheffield Steelers in the 2025/26 Elite Ice Hockey League season.

For Founder Nikki Dunbar, it’s a full-circle moment filled with pride. She said: “My dad used to point at my Steelers jersey and say, ‘You’ll be on that one day.’ I always laughed it off – but here we are. Dad… we did it!”

The sponsorship will see the Nix Collective logo displayed on the players’ shirts throughout the season, putting the brand in front of thousands of passionate fans at Sheffield Arena and on televised games across the UK.

“This is about more than just visibility,” Nikki added. “We’re huge supporters of the Steelers, and being part of the team in this way is a real honour. It’s also a brilliant opportunity to connect with people who bring creativity, dedication, and hard work to everything they do – just like us.”

Partnering with the Steelers is said to be the latest step in the agency’s mission to connect, create, and make an impact – both on and off the ice.

The Sheffield Steelers are one of the UK’s most successful ice hockey teams, with multiple league and playoff titles to their name, and boast one of the biggest and most loyal followings in British sport.

“We can’t wait to see our logo flying around the ice,” Nikki said. “Roll on the new season – and go Steelers!”

For more about Nix Collective, visit www.nixcollective.co.uk. For Sheffield Steelers fixtures and news, visit www.sheffieldsteelers.co.uk.