New NBP Head of Marketing aims to deliver results for customers

Northern Building Plastics’ (NBP) newly-appointed Head of Marketing Gareth Drew has shared why his strategy is centred around aiding customers to do “what they want, when they want and how they want”.

NBP recently announced the appointment of Gareth Drew as its new Head of Marketing, who brings a wealth of experience and results to its nationwide network of Super Depots.

Gareth joined NBP following a 20-year career leading marketing departments within the UK’s largest building brands. He spent more than 15 years at Saint-Gobain Building Distribution, primarily as Marketing Director of national builder’s merchant Jewson, as well as a period at Gibbs & Dandy. With a proven track record of implementing customer-centric strategies and commercialisation, Gareth is well-equipped to steer NBP’s marketing, as the business sets new targets for both growth and innovation.

“I was especially attracted to NBP because of its culture, professionalism, and genuine authenticity,” Gareth explained. “I see vast opportunity here to make a significant impact and contribute to the bigger growth picture. Multi-channel opportunities to advance our customers’ experience through communication are particularly exciting for me, as this is where I have seen significant success.”

The psychology of buyer decision-making and customer satisfaction is at the heart of his approach. “Ultimately, NBP wants to aid its customers to do what they want, when they want, and how they want,” Gareth said. “And the best way to get that information is through customer insights and genuine on-the-ground feedback.”

Looking ahead, Gareth sees the next phase for NBP to include a strengthened, seamless, and intuitive customer journey, that not only meets but exceeds expectations – a vision shared by Managing Director Jono Green.

“Gareth has a steadfast commitment to customer journey and satisfaction, which he has continually demonstrated in his previous roles,” explained Jono. “We are already seeing how this perfectly complements the plans we have for NBP, and his appointment solidifies the strong position and reputation the business has worked so hard to build.”

www.nbp.co.uk