New Look for AluK’s Trade and Residential Teams

There is a new look to the AluK team supporting customers in the trade and residential markets, with a promotion for Paul Greenaway, a new face in the form of Paul Roberts and the return of Wayne Richards.

Between them, the three have almost a century of experience in fenestration. Experience that encompasses everything from fabrication, installation, technical development and testing, to hardware, thermal break and profile sales, so they know all the headaches and frustrations that fabricators and installers face, as well as how to make the most of opportunities in almost every market condition.#

Paul Greenaway

Paul Greenaway has been promoted from Key Account Manager to Head of Trade and Residential Sales, reporting directly to AluK’s Managing Director Russell Yates.

He will manage the dedicated UK trade sales team, focused on both existing and new customers, and making sure they get access to all of AluK’s extensive training, marketing and technical support services.

Paul explained: “We know conditions are challenging for many in the trade and residential market at the moment, but the AluK support offering really can make a difference in terms of bringing in new products, generating new sales enquiries and even optimising fabrication efficiency. We’ve got the resources and the people in place to help AluK customers not just survive but actively thrive.”

Paul Roberts

Paul Roberts is a newcomer to AluK, but already very familiar with the business and the products, having worked for AluK’s thermal break supplier previously and before that for one of its hardware partners.

He commented: “I worked extensively with the technical team at AluK on the development of their innovative range of HI profiles and have been really impressed with the range of products and the whole approach to customer service.

“Over my 38-year career in fenestration, I’ve also had plenty of aluminium systems sales experience as well, so I have lots to share with customers and lots of ideas about how they can develop new opportunities with new products.”

Wayne Richards

Wayne Richards has been tempted back to AluK after a four-year break into a new role as Business Development Manager, alongside looking after existing AluK customers in the Southwest and Wales.

While he has been away, Wayne has worked elsewhere in the industry as a Technical Manager and will be sharing all his knowledge and experience with both fabricators and installers.

He added: “It’s really nice to back with the AluK team, and I’m really looking forward to catching up with existing customers and making the most of all the new enquiries generated at FIT Show, at our Exploration Day and from our Upgrade Your System to AluK campaign.”

AluK now has two separate new look teams of specialists looking after customers operating in the trade and commercial spaces – each with specific expertise and experience and offering tailored packages of support.

For more info, visit: https://uk.aluk.com/