Life as The Residence Collection’s Brand Ambassador

Since joining The Residence Collection in May 2025, Lucie Edwards says she has already seen her role as Brand Ambassador rapidly evolve, with her territory expanding to meet the growing demand for the company’s award-winning timber-alternative systems.

In her role as the link between the company and its installers, Lucie has reportedly become a vocal advocate for the Residence 9 (R9) range. The collection secured the NFA Timber Alternative of the Year for the fourth consecutive year, a testament to the “attention to detail” that Lucie identifies as the brand’s standout quality.

‘More than a career change’

This was more than just a career change for Lucie, but one that had significant influence from family, as she explained: “I was drawn to The Residence Collection because I’ve grown up seeing the passion and dedication behind it through my mum. What keeps me passionate is being part of a team that creates products that genuinely transform homes—combining style, performance, and heritage.”

In her role, Lucie is a vital cog in keeping the well oiled Residence Collection machine moving; building relationships between manufacturers and installers, ensuring the premium “Elegance, Enduring, Timeless” ethos is reflected at every touchpoint and helping customers navigate the technical benefits of slim sightlines and authentic finishes.

“Being an ambassador means representing the brand with genuine pride,” Lucie added. “It’s about being approachable and ensuring our installers feel supported and inspired. I’m excited to grow alongside the company as we continue to innovate and reach new customers.”

A company of culture

While quality products and service are part of what drew her to the company, she also does not underestimate the importance of culture: “I would describe it as collaborative, passionate, and customer focused. Everyone genuinely cares about delivering the best products and service, but there’s also a friendly, supportive atmosphere where ideas are valued and creativity is encouraged.

“I’m proud to be part of a brand that continually achieves recognition for its innovation and quality. Being involved in a team whose products consistently win awards – and seeing how our windows and doors make a real difference to homeowners and installers – is incredibly motivating.

“Personally, I feel proud when I can see my own growth in the role and know I’m contributing to the brand’s success as my area and responsibilities continue to expand.”

Jo Trotman, Sales and Marketing Manager at The Residence Collection commented: “Lucie has settled very well into her role as Brand Ambassador and is thriving in her new career.

“We are looking forward to watching her continue to develop and progress with the ongoing support of the team. We aim to create an environment where hardworking and talented people like Lucie can grow with the company.”

For more about the Residence Collection, visit: The Residence Collection | Industry Leading Windows & Doors