Keystone Market Research releases latest consumer trends report

Keystone Market Research has released its Winter 2025 Consumer Fenestration Trends Report, a highly detailed analysis of homeowner preferences, buying behaviours, and market trends.

The report continues to build on the success of previous publications and explores material preferences, glazing styles, energy efficiency priorities, and the implications of the upcoming Future Homes Standard.

Sponsors

This year’s report has been made possible through expanded sponsorship. Companies including Endurance Doors, Epwin Window Systems, the GGF, Liniar, and VEKA were all supporters of the initiative.

Their contributions have enabled greater accessibility of this unique resource across the fenestration industry, with sponsors able to share the report throughout their supply chains and reduced costs for the rest of the market, helping businesses make informed decisions based on detailed consumer insights.

Key findings from the report include:

• Triple Glazing and PVC-U Lead Preferences: Triple glazing continues to dominate, while PVC-U emerges as the most popular material for both windows and doors this time, offering affordability and energy efficiency.
• Rising Popularity of Sliding Patio Doors: Younger and wealthier homeowners are driving demand for sliding patio doors, which have overtaken bifold doors as the preferred style.
• Low Awareness of the Future Homes Standard: With only 18% of homeowners familiar with the standard, the report highlights that the onus is on the industry to promote energy-efficient upgrades as it looks unlikely currently that the standard will drive additional homeowner sales.

Charlotte Hawkes, Founder and Director of Keystone Market Research, said: “Amid the continuing economic pressures our market is dealing with, this report provides actionable insights to help businesses navigate shifting consumer priorities and outline the pockets of opportunity still available.

“I’m especially proud of the expanded sponsorship, which underscores the industry’s commitment to understanding homeowners’ needs and delivering data-based support throughout the supply chain.”

www.keystonemr.co.uk