Keylite sales graduate programme enhances employee skills

Keylite Roof Windows has expanded its national sales team following the successful completion of its first Sales Graduate Programme, welcoming a National Sales Executive and two Area Sales Managers.

To launch its first Sales Graduate Programme, Keylite partnered with Pareto, an apprenticeship and training provider with over 30 years of experience, to deliver an immersive and hands-on sales training experience.

Participants completed a Level 4 Sales Executive Apprenticeship, developing key skills in sales planning, customer engagement, negotiation, and digital selling through in-depth learning.

‘Valuable experience’

The graduates also gained valuable experience by shadowing teams across Keylite, including internal sales, marketing, manufacturing, and technical support. This gave them a strong understanding of both the company’s products and how different departments contribute to the success of the Keylite brand.

As part of their training, the team visited Keylite’s offices and facilities across Europe, including the Cookstown headquarters in Northern Ireland, the manufacturing site in Zambrów, Poland, and the 40,000-square-foot distribution centre in Burton-upon-Trent. These visits provided insight into every stage of the manufacturing process behind Keylite Roof Windows.

To complete their training, the graduates shadowed experienced Area Sales Managers, gaining practical, on-the-job experience that strengthened their communication and client relationship skills.

A huge success

Peter Hamilton, who was promoted to Regional Sales Director for the UK Northern Region in 2024 and now manages a team of five Area Sales Managers, played a key role in the onboarding and induction process. Having spent 20 years in sales and six years in construction, Peter mentored two of the graduates, offering valuable industry insight and guidance.

Peter commented: “The Sales Graduate Programme has been a huge success for both Keylite and the graduates. The hybrid approach of field-based experience and external training has really enhanced their sales skills and overall confidence.”

Jacob Buxton, Sales Graduate and National Sales Executive, said: “The Sales Graduate Programme has developed our technical, commercial and sales-specific skills, preparing us for customer-facing roles.”

Strong foundations and skills

James Street, Sales Graduate and Area Sales Manager, added: “The programme has given me a strong foundation on which to build a meaningful career, preparing me to manage accounts, take ownership of the South West region, and represent Keylite.”

Ewan Jackson, Sales Graduate and Area Sales Manager, commented: “The combination of hands-on experience and formal training has helped me build strong communication and relationship management skills.”

For more information on Keylite Roof Windows, visit www.keyliteroofwindows.com.