Joy Naylor Appointed Eurocell Manufacturing & Recycling Director

Manufacturer and recycler of PVC-U windows and doors and supplier of building materials, Eurocell, has appointed Joy Naylor as its new Manufacturing and Recycling Director.

Following a year of transformational work within Eurocell’s operations team, Joy’s appointment is said to recognise her instrumental role in stabilising production output, improving safety and quality performance – while driving a cultural shift across the business’ manufacturing and recycling operations.

Bringing more than 25 years of experience across aerospace, automotive, engineering, and industrial manufacturing, Joy has said to have taken a “back-to-basics” approach to improvement by empowering teams to solve problems collaboratively and championing a culture of openness, agility, and continuous learning.

Joy said: “My approach to driving operational excellence is quite simple – it comes down to consistent daily habits, empowering those closest to the work, and ensuring everyone understands their role. When we focus on safety, quality, and delivery, the rest naturally falls into place. We’ve laid strong foundations through dedication and teamwork, and now it’s time to build on that and move forward with confidence.”

Joy’s focus for the future includes improving operational efficiency, investing in skills, and supporting Eurocell’s ESG ambitions through innovation in closed-loop recycling and extrusion technology.

On Joy’s appointment, Eurocell CEO Darren Waters said: “Joy has proven herself to be a dynamic manufacturing leader, bringing a refreshing, people-first leadership style that reflects the culture we’re building at Eurocell. She grabbed the opportunity to lead our manufacturing and recycling teams with both hands and has had a significant impact already – I’m confident she’ll take our capability to the next level and beyond.”

With a background in mechanical engineering and a career that spans consulting, factory management, and business transformation, Joy has held senior roles at JeldWen, Eaton, Industry Forum, and Dunlop Aircraft Tyres. She previously led a European-wide continuous improvement strategy across 28 factories, before joining Eurocell in 2024.

For more information about Eurocell visit: https://www.eurocell.co.uk/.