Hörmann Truedor Roadshow Showcases Installer Growth Opportunities

Hörmann Truedor has successfully completed the first of their nationwide series of roadshows, designed to demonstrate how entrance door installers can unlock new business growth through its composite door offering and comprehensive dealer support package.

Held as an informal early morning event at the Leicester Tigers stadium, the roadshow brought together installers over coffee and breakfast to explore opportunities to expand their product portfolios. The Hörmann Truedor team were on hand to outline how the range of UK-manufactured composite doors, backed by Hörmann’s engineering expertise, strong brand reputation and nationwide infrastructure, can provide a high-quality, consumer-focused addition to existing offerings.

A key highlight of the events was the introduction of Hörmann’s latest consumer marketing initiative, Hörmann Street. This targeted social media campaign, inspired by popular UK soap operas, features a fictional street and a cast of recurring characters navigating everyday drama, relationships and suspense. Each episode subtly integrates the features and benefits of Hörmann Truedor composite doors, aiming to drive traffic to the company’s website and generate genuine homeowner enquiries.

Attendees were given an exclusive preview of the campaign, which received an overwhelmingly positive response. Hörmann confirmed that all enquiries generated through the campaign will be directed to approved dealers via its new online Installer Finder, offering installers a clear commercial advantage. To help maximise conversion rates, the company has also implemented a suite of practical sales tools and support, including an advanced online Door Designer, product training, marketing resources and ongoing technical assistance.

Four further roadshows will take place between 8.00 am and 10.00 am at the following venues:

• Tuesday 2^nd June, Edinburgh – The Norton House Hotel, Ingliston
• Thursday 4^th June, Leigh – Leigh Sports Village, home of Man United Women and Under 21’s
• Tuesday 9^th June, Twickenham – The Twickenham Stoop, home to Harlequins RFC
• Thursday 11^th June, Bristol – Ashton Gate Stadium, home of Bristol City FC and Bristol Bears

In addition to the long-term growth potential, installers attending the roadshows will have access to a range of launch incentives, including a £1,500 door voucher package, a 750-point sign-up bonus for the Hörmann Rewards programme and free access to the Door Designer for the first year.

To visit the roadshow in your area simply visit  hormannevents.co.uk to book your place.