FIT Show: A Spotlight on Safeware

In 2025, Safeware, said to be the go-to supplier for Epwin Window Systems fabricators, made its FIT Show debut as an independent exhibitor, introducing its extensive range and industry expertise to the broader market.

With over 2,500 SKUs, reportedly over 70 trusted supply partnerships and a track record of quality, reliability and customer-focused innovation, Safeware is said to be now reaching beyond its traditional base to support every PVC-U and aluminium fabricator.

Building Visibility and Market Reach

The primary goal for FIT Show 2025 was to connect Safeware with the wider industry – expanding our historic service model, building brand credibility, and generating high-quality leads through face-to-face engagement. The show’s unique format provided Safeware with the essential platform to collaborate, share insights, and demonstrate our development as an all-round hardware solutions partner.

Rob Hartill, Commercial Director at Safeware, said: “FIT Show 2025 was a pivotal moment for Safeware. We welcomed the chance to strengthen old relationships and forge new ones with fabricators, installers and system houses, now offering our hardware expertise and operational excellence industry-wide.

“From tailored technical advice and standout new products to our proven supply chain reliability – every conversation at the show reaffirmed our commitment to quality, support, and innovation.”

Tangible Results and Successes

Safeware’s debut at FIT Show reportedly generated more than 240 stand conversations, with 69% of visitors requesting follow-up meetings. These personal engagements, supported by a robust pre- and post-show campaign, led to a 527% spike in website traffic and a 325% rise in leads and enquiries after the event.

Key outcomes:

• 527% increase in website traffic (Apr–Jun 2025)
• 325% rise in leads/enquiries (Feb–Jun 2025)
• 69% of stand visitors requested follow-ups
• 2,814% boost in social media impressions; 133% increase in followers (Mar–Jun 2025)

Engaging Industry Audiences

Fabricators – across all system types – were said to be the most engaged group, with strong interest also from installers, distributors and system houses. Safeware teams delivered free hardware audits, bespoke advice and cost-saving strategies. Safeware said these conversations led not only to immediate follow-ups, but also to ongoing project support after the event.

Showcasing Innovation

Safeware unveiled the new 3* Cylinder with patented ALPS technology, and the Yale SensCheck smart system integrated into a Stellar Heritage aluminium window – bringing together classic design and smart functionality in what Safeware said is an industry-first. Our premium bifold hardware and door solutions for Stellar also attracted attention and sparked meaningful dialogue.

Networking and Knowledge Sharing

Late-night networking events and interactive learning sessions drove further engagement, allowing Safeware to build deeper industry connections and openly discuss sector issues. Participation in technical programme debates by Epwin Window Systems Technical Director, Phil Parry, reportedly reinforced Safeware’s collaborative reputation.

Looking Ahead

The impact of FIT Show 2025 has reportedly shaped Safeware’s strategic direction for expansion, partnership building, and continued innovation ahead of FIT Show 2027. Safeware said the show validated its market approach and reinforced the vital role of face-to-face industry dialogue.

Nickie West, FIT Show Event Director, commented: “Safeware’s show debut was a real highlight – demonstrating how established brands can expand, evolve and inspire fresh energy in the sector. Their commitment to innovation and operational excellence made a positive impact for visitors. Safeware’s participation truly reflected the spirit of our ‘We FIT Together’ campaign, showing the value of partnership and industry engagement.”

Advice for Future Exhibitors

Safeware recommends planning a fully integrated campaign before, during, and after the show to build a strong narrative and lasting engagement. Invest in impactful stand design, prioritise meaningful customer follow-up, and use every interaction – online and offline – to reinforce your brand vision.

FIT Show 2027 returns to NEC Birmingham from 18 – 20 May.

For more information about FIT Show, visit: FIT Show 2027 | 18 – 20 May | NEC, Birmingham

And for more information about Safeware, visit: Safeware | Trusted Window and Door Hardware Suppliers