FIT Show 2027: Strong sales and new leads

Organisers of FIT Show, Montgomery Group, has reported strong sales momentum and growing international interest for its 2027 event, which takes place at the NEC in Birmingham from 18-20 May.

The update follows hot-on-the-heels of Fensterbau Frontale, with the UK team’s visit reportedly generating a significant number of new leads and contacts, including a strong pipeline of overseas companies keen to enter the UK market.

The team returned with a substantial list of prospects, underlining the growing international reputation of FIT Show as the key meeting place for the fenestration and wider construction industries in the UK.

A host of signups

Since January, FIT Show has welcomed a strong line-up of new exhibitors across the sector, reflecting the breadth and diversity of interest in the event.

New sign-ups include: Werkman Tech, Winmac UK, Glazepoint, Victorian Sliders, Clever Bean Accounting, Business Pilot, EVA CRM, Universal Trade Frames, Curved Frame Specialists, Tuncay Cam San Tic/Sunset, Quality Glass Fitting, Wolf Group UK Trading, Sun Bell SRL, Planet Roofing (Roof in a Box), and Extrudaseal.

Together, these brands are said to represent a dynamic mix of product innovation, specialist services, and business solutions for UK installers and fabricators.

Response ‘extremely encouraging’

Nickie West, FIT Show Event Director, commented: “The response so far has been extremely encouraging, with a healthy mix of returning exhibitors and new brands already committing to the show, alongside continued conversations with a number of international businesses looking to make their first appearance in the UK.

“The level of interest we’ve seen has been fantastic. We’re in a really positive place from a sales perspective, and Fensterbau proved to be a brilliant opportunity to connect with a huge number of brands, many of whom are actively exploring the UK market and seeing FIT Show as the right place to launch.”

A route into the UK market

A growing number of overseas brands have already confirmed their commitment to exhibit from countries including from: Turkey, France, Spain, China, India, Italy and Germany. These signups are said to underline the international appeal of FIT Show and the strength of its reputation as a route into the UK market.

FIT Show 2027 visitors will be able to see brands such as Bel’M, Cortizo, Exlabesa, Metador, Polish Interiors, Prodim, Quattrolifts, S&S Plastic, MB Veranda, Strugal and Indupanel who will be showcasing a range of solutions, from windows and doors through to verandas, outdoor living solutions, shading and much more.

The momentum from overseas exhibitors reportedly reflects the show’s expanding reach and its value as a platform for brands looking to connect with UK buyers and decision-makers.

New German sales representative

This expansion will be further supported by the addition of a new dedicated sales representative for Germany, Hendrik Taise, who will play a key role in strengthening relationships with European brands and securing international exhibitor participation. Hendrik joins FIT Show agents from China, Italy and Turkey.

Nickie added: “Having someone on the ground in Germany is a real asset for us. It gives us even greater reach into the market and helps us stay connected with businesses that are considering FIT Show as their route into the UK.”

With sales continuing to build and international interest gaining pace, FIT Show is shaping up to be a highly commercial and globally relevant edition, reflecting the strength and ambition of the industry it serves.

For more information about the FIT Show, visit: FIT Show 2027 | 18 – 20 May | NEC, Birmingham