DAWS goes for experience

Aluminium manufacturer DAWS has appointed Steve Williams, an experienced fenestration industry professional, as National Sales Manager, New Products as part of the company’s strategic plans for growth across its core and new product ranges.

Steve, who joined the North West-based fabricator in October, brings a wealth of 35 years’ experience, having previously held various director-level, manufacturing, retail installation, and sales positions with PVC and aluminium companies in the industry.

His responsibilities will include promoting the company’s aluminium windows and doors to trade customers predominantly in the North West, alongside driving sales of the new range of complementary aluminium products nationally.

Commenting on his role, Steve said: “DAWS is a unique company, and that uniqueness is the people that are there, such as the management team, whom I’ve known for a long time. As a forward-thinking company, they’ve got a great high quality product range, and the service for customers is second-to-none.

“I couldn’t have chosen a better company to work for in the industry. I’m delighted to bring my experience and industry contacts to DAWS and contribute to the company’s business growth and that of their customers.”

Welcoming Steve, Phill Cresswell, Sales Director at DAWS, says his appointment comes at an exciting time for the company, coinciding with the launch of their expanding aluminium product range, including lantern roofs and steel look products.

Phill added: “It’s great to have Steve on board. His extensive experience and knowledge of the fenestration industry will be an asset to the whole team and further enhance our philosophy of being the trade aluminium supplier that you can rely on.”

www.daws.co.uk