Database insights from WindowBASE launched at FIT Show

WindowBASE has launched an easy-to-use, intuitive database platform at the recent FIT Show 2025.

Visitors were able to try out the new interface, explore new databases, get a special show discount, and pick up a copy of the new Window & Door Market Report 2025.

A respected database

The longest-established supplier of B2B trade prospect databases was set up over 30 years ago. Through the new Prospect Manager portal and CRM system, users can access accurate, up-to-date contact details for Aluminium window and door fabricators and installers, PVC-U fabricators and installers, and timber manufacturers and installers.

It also has new databases of systems companies (all materials), UK Builders’ Merchants, and a high-end Builders and Home Improvers database for targeting top-end builders and developers in the UK and Ireland.

“The new user-friendly interface has some powerful features that we’ve developed over the past few months, to help companies plan their expansion in an intuitive way, one that reflects how companies actually go about planning their growth, and select their target audiences quickly and precisely,” explains Scott Dodgson, WindowBASE Commercial Director.

“The databases can be used for telemarketing, research, direct mail, as well as integrated email and text marketing, and planning their expansion of course.

“We’re particularly excited by our latest database: High-End Builders and Home Improvers in the UK and Ireland. High end companies – those who build homes worth a few million or carry out extensive refurbishing and improvements of over half a million – need premium products and services for their premium properties, but it’s not easy to find them or the many premium suppliers they need.

“Visitors to the stand could also pick up a copy of the 2025 Window & Door joint report we produced with Tommy Trinder. The 2024 report was very highly praised, and we’ve updated it.”

Direct marketing is key

Mike Rigby, Managing Director of WindowBASE, added: “Direct marketing is one of the most effective and precisely targeted forms of marketing, but only if you’re using up-to-date data.

“A few big business casualties hit the headlines in the last two years, but thousands of changes to companies are happening all the time, keeping the market in constant churn. In 2024, a total of 884 installers (just under 8% of the total) left the industry, while 1,156 new installers (10%) set up in business, a net growth of 2.7% in the number of installers.

“Three hundred and eight fabricators (-7.9%) also shut their doors, but almost as many (286) opened for business, a net drop of 0-0.6%.”

He continued: “Thirty-five years ago, there were more than 80 PVC-U systems companies. Now there’s just a handful, and Aluminium systems companies have also started to come under pressure with several changing hands this year already.

“It’s a dynamic market that’s ever changing. With reliable, regularly updated contact details, and an in-depth understanding of the industry, WindowBASE is the perfect partner to help companies keep their finger on the pulse and target prospects effectively to enable them to grow their businesses.”

Mike concluded: “Despite Trump’s onslaught on the world economy, the tide is turning for the economy as inflation falls and interest rate reductions are expected.

“So, it’s time to make the most of these favourable conditions and get ahead of competitors by investing in effective marketing. Direct marketing is acknowledged as one of the most effective and precisely targeted ways to acquire new customers – but only if you’re using up-to-date quality data.”

For more on B2B prospect databases for the window industry, visit windowbase.co.uk.