Dale Watson joins Glazerite as Area Sales Manager for the Southwest

Glazerite has strengthened its sales team with the appointment of Dale Watson as Area Sales Manager for the Southwest.

Reporting to National Sales Manager Billy Hawes, Dale will support Glazerite’s trade customers across the region, providing day-to-day sales support and helping installers make the most of the company’s PVC-U and aluminium product offering.

Dale joins Glazerite with almost 20 years’ experience across the construction and fenestration sectors.

Most recently, he spent five years with a VEKA/Halo fabricator, which reportedly gave him extensive knowledge of Glazerite’s core product range and the needs of trade installers.

Billy said: “We’re pleased to welcome Dale to the team.

“His experience across both PVC-U and aluminium, combined with his understanding of the trade market, makes him a great fit for the business and our customers.

“He has already completed his induction across the Group and is now looking forward to getting out to meet customers throughout the Southwest.”

As part of his induction, Dale spent two weeks visiting Glazerite’s operations across the Group, giving him a detailed understanding of the company’s manufacturing capabilities, product portfolio and customer support teams before taking responsibility for the Southwest region.

His focus will now be on introducing himself to customers, building relationships and supporting installers with their day-to-day requirements.

Commenting on his appointment, Dale said: “I’m delighted to be joining Glazerite and looking forward to meeting customers across the Southwest.

“Having worked with VEKA and Halo systems for a number of years, I already have a strong understanding of the products, and I’m looking forward to helping customers make the most of everything Glazerite has to offer.

“The business has a great reputation within the industry and I’m excited to be part of the team.”

Billy added: “Building strong relationships with our customers has always been one of Glazerite’s biggest strengths.

“Having experienced people in the field who understand the industry and the challenges our customers face is an important part of delivering the service they expect.

“We’re delighted to welcome Dale to the business and wish him every success in his new role.”

For more information visit www.glazeritewindows.co.uk