Biesse appoints Chris Arend as new Chief Commercial Officer

Biesse has announced the appointment of Chris Arend as Chief Commercial Officer UK, a role which will see him also coordinate the country leadership team.

With solid experience in the industrial sector, gained both at Biesse and in other organisations, as well as in-depth expertise across different materials and sectors, Chris reportedly brings a practical and strategic vision to support the company’s development in the UK market.

Federico Broccoli, Group Chief Commercial Officer at Biesse, said:“The appointment of Chris Arend is a key step in our strategy to strengthen Biesse’s presence in our most important global markets.

“The UK represents a strategic market for Biesse, and investing in strong local leadership allows us to be closer to our customers, better understand their needs, and support their growth with solutions that combine global expertise and local insight.”

Throughout his career, Chris is said to have demonstrated a strong ability to interpret diverse customer needs and develop solutions that drive sustainable business growth.

In his new role, he will focus on strengthening customer proximity, providing direct support to customers’ businesses, and ensuring that Biesse’s solutions are increasingly aligned with local market requirements.

This appointment is said to mark an important phase in the development of the company’s UK business and reflects the ongoing commitment to customer centricity, proactive service, and long-term growth.

By strengthening local leadership and collaboration with customers, Biesse aims to further enhance its presence in the UK and continue delivering innovative, tailored solutions that respond to evolving industry needs.

For further information about Biesse, please contact: info.uk@biesse.com or visit: Machines for processing wood, glass, stone, composites – Biesse