Ab Initio to showcase CRM innovations at FIT Show

Alongside its industry first integration with WhatsApp, Ab Initio will also be launching a second integration with the industry quotation software, Tommy Trinder at FIT Show 2025.

This deal will enable users of the AdminBase CRM system to collate supplier information from different sources to produce one, simple professional quote.

Ab Initio’s presence at this year’s show gives it the opportunity to showcase 30 years of industry leading CRM development – overall the company is constantly thriving to maximise operational efficiencies for window companies. The Tommy Trinder collaboration helps installation companies produce one simple, professional quote that is quick and easy to read.

“The tool also makes it easy to tweak design choices to help close the sale sooner”, said Ab Initio’s Founder and Director Rhonda Ridge. “With a similar ethos of ease of use and helping customers to get ahead of the competition, Tommy Trinder is a great fit for AdminBase, and we’re looking forward to informing existing and new customers of the benefits throughout the show.”

Visitors booking an on-stand demonstration of AdminBase will not only receive a premium gift to mark the company’s 30^th anniversary but will also have the unique opportunity to win an all-expenses paid luxury weekend in London, overnighting in one of the capital’s finest hotels, while taking in dinner and a West End show.

Ab Initio will be demonstrating its AdminBase software on stand number M40. To book a demonstration, click here or email the company direct at sales@abinitiosoftware.co.uk .

Everyone with a genuine appointment will receive a special gift to mark our 30^th anniversary, and their names put forward into a prize draw for a luxury weekend in London.