A ‘Key’ promotion for AluK

Paul Greenaway has been appointed as Key Accounts Manager at AluK.

Paul’s role is to work directly with existing customers who want to grow their businesses with AluK and help them make the most of the opportunities available.

He said: “This is all about partnerships – and leveraging the strengths of both AluK and our key customers so that they achieve meaningful growth. I’m helping fabricators identify the areas within their businesses where our support will make the biggest difference – and then making sure that we deliver exactly what they need. That could be anything from helping them generate more leads by bringing on board some of the new AluK products, to accessing more of the free marketing support we offer to target new market sectors.

“I’ll also be focused on developing more efficient ways that we can work with fabricators so that we can provide support more quickly, particularly when it comes to training.”

Paul Greenaway is enjoying his second spell at AluK, having rejoined the business in November 2023 as an Area Sales Manager, and has long been a true ambassador for the brand. After more than 30 years in the window and door industry, he is very well known to lots of AluK’s fabricators and has a vast amount of knowledge and experience of the aluminium sector to share.

Kevin Bonnar, AluK’s Sales Director added : “Paul is just about the perfect person for this new role. He’s already viewed by many of our fabricators as a partner rather than a sales manager, so he’ll be building on those relationships and acting as a conduit for communication across functions between AluK and customers.”

https://uk.aluk.com/