Danny Jones appointed Stuga Sales Director

Stuga Machinery has appointed Danny Jones as Sales Director, building on its established technical consultancy and customer support capability as part of the Voilàp Group.

Danny has reportedly been a central figure at Stuga for two and a half years, helping shape a more consultative way of working with customers – one that prioritises production reliability, informed investment and long-term performance over short-term machinery decisions.

“I’ve always believed that if you do what’s right for the customer, even when it means not selling another machine, you build trust,” said Danny. “And when they’re ready to invest again, that trust matters.”

As fabricators continue to face pressure on margins, labour and output, Stuga’s role is said to have increasingly centred on helping customers make better use of existing resources while planning future investment with confidence. Danny’s background in service engineering, maintenance and project delivery has been key in supporting customers through more complex production challenges, particularly where automation and workflow changes are introduced.

The appointment comes as Stuga deepens its relationship with Voilàp, reinforcing the stability behind its UK operation and expanding access to a broader, more flexible machinery portfolio. Customers now reportedly benefit from greater choice – from standalone and entry-level equipment through to scalable, higher-volume systems – supported by strengthened engineering capability and long-term backing.

“We’ve come out of a very difficult period with the best possible outcome, working with Voilàp,” Danny explained. “We’re no longer constrained in what we can offer, which puts us in a much stronger position to support customers properly.”

In his new role, Danny will continue to work closely with customers and manufacturing partners to ensure machinery is specified and implemented in a way that delivers dependable, long-term operational value.

“Sales isn’t about pushing equipment,” he added. “It’s about understanding how a factory really works, and making decisions that improve production in the long term.”

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