Ab Initio exhibits the future of CRM at FIT Show 2025

CRM supplier Ab Initio celebrated its 30^th anniversary by showcasing its latest integrations at FIT Show 2025.

The new integrations, WhatsApp, Tommy Trinder, Windowlink and PricePoint, highlighted the collaborative flexibility which AdminBase says gives its CRM users even greater competitive advantage.

WhatsApp

The first of these integrations was said to be an industry first – incorporating WhatsApp into its AdminBase system – a move that is already proving to be a game changer for installation businesses.

Just like the SMS messaging facility the company has offered for several years, using WhatsApp in AdminBase centralises all messages sent and received via the messaging service. With full connectivity, customer service personnel have access to the most up to date information on a customer or project at any one time, allowing them to respond to calls efficiently, and offer a more personal service.

“There’s a familiarity to WhatsApp that will make visitors to our stand feel immediately comfortable and at ease during demonstrations,” said Ab Initio’s Director Rhonda Ridge.

“One of the most important elements of the sales process is communication, and the WhatsApp integration brings all the different elements together in a way that everyone already uses every single day”.

Tommy Trinder

Visitors to the stand were also be given insight into the benefits of Ab Initio’s second integration with quotation software, Tommy Trinder. This integration enables users of the AdminBase CRM system to collate supplier information from different sources to produce one, simple professional quote.

“The Tommy Trinder addition makes it easy to tweak design choices to help close the sale sooner”, said Rhonda.

“With a similar ethos of ease of use and helping customers to get ahead of the competition, Tommy Trinder is a great fit for AdminBase, and its popularity among visitors to the show was a real bonus when clarifying the overall commercial benefits of using the AdminBase CRM system.”

Windowlink

Integrations were clearly the theme for Ab Initio, as it celebrated its 30^th anniversary at the show. The company announced yet another hook up with the industry software expert, Windowlink.

“In 2022 we linked up with PricePoint, and the success of that set a precedent for collaborating with fenestration software providers who complement our drive for quality customer service and outstanding performance,” added Rhonda.

“Our own customer base loves our different features – whether that is the ground breaking Taskboard card tool which helps them track sales, or our electronic signing features. Whatever their preferences, the flexibility of AdminBase has grown exponentially to accommodate a wide range of preferences.”

Perhaps the biggest buzz for Rhonda and her team was the fact that 2025 marked the company’s 30 years in business.

“When you consider how much technology has changed over the last 30 years, it is no mean feat to maintain that market leading position – yet here we are,” said Rhonda.

“A big part of that is the amazing commitment that is demonstrated by our team, who all have a passion for AdminBase that drives the energy to continuously improve its functionality and customer experience. This has helped us stay ahead of the competition and continue to deliver an exceptional product that helps our customer’s run their own businesses.

“This year’s FIT Show was an excellent opportunity to reconnect with our customers, old and new, through that more old fashioned of media – face to face.”

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