Leads 2 Trade celebrates 20-year anniversary

Leads 2 Trade is celebrating its 20-year anniversary, marking two decades of helping businesses grow through high-quality, verified leads.

Founded in 2006, the company was built on a simple idea: create a trusted system that connects homeowners actively looking for home improvement products with reputable local installers ready to deliver them.

Twenty years on, and Leads 2 Trade has reportedly generated millions of leads across a wide range of sectors, including double glazing and boiler replacements, while continually evolving its services to meet the changing needs of installers.

Andy Royle, Co-Founder and Managing Director of Leads 2 Trade, took the team for a day at the races to celebrate, and said: “Celebrating 20 years in business is a fantastic achievement for everyone connected with Leads 2 Trade.

“When we started the company, our goal was to create an effective way for installers to access genuine sales opportunities, while giving homeowners confidence that they would be contacted by reputable local companies for competitive quotes.”

In the early days, the business focused primarily on double glazing products, building consumer-facing websites and launching the now well-known Trusted Local Supplier brand.

A shift to a cost-per-lead model in 2007 helped the company scale quickly, reaching 100,000 leads generated just a year later.

As demand from installers grew, Leads 2 Trade expanded its offering to include renewable energy products in 2010.

Strategic acquisitions, including Compare Companies in 2013 and Cloud Glaze in 2019, strengthened its digital presence and broadened its reach across the home improvement market.

This sandwiched a move into a larger premises in Stockport in 2017, in a year when the company hit the one million lead mark.

And in 2020, Leads 2 Trade continued to generate thousands of leads and support its installers throughout lockdown.

“In a sector that has seen huge change over the last two decades, our ability to adapt has been key,” said Andy.

“We’ve continually invested in technology, new platforms and new ways of delivering leads, so our members get exactly what they need to win work.”

Today, the company offers a range of services designed to maximise installers’ conversion opportunities, including its premium leads service which delivers guaranteed, pre-arranged appointments with homeowners in selected postcodes.

Reflecting on the company’s journey, Andy said the focus remains firmly on supporting installers for the next phase of growth.

He concluded: “Our philosophy has always been about creating a win-win for both installers and homeowners.

“Twenty years on, that commitment hasn’t changed, and we’re excited about what the future holds for Leads 2 Trade and our members.”

To join Leads 2 Trade’s installer network visit: https://leads2trade.co.uk/products/double-glazing-sales-leads/